The BBC has apologised following complaints from listeners that its
flagship Today programme promoted Brut aftershave.
The Radio 4 show sparked protests by ending an interview with England cricketer Jimmy Anderson with the plug, when sports presenter Garry Richardson told listeners: “Jimmy Anderson, who was speaking to us in conjunction with Brut aftershave, who he is an ambassador for.”
A BBC spokesperson said: “This was a mistake. It should not have happened.
“We apologise and the programme’s sport production team is being reminded of the editorial guidelines on product prominence.”
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Listeners complained on Twitter that the BBC, which has strict guidelines on the mention of commercial products, was advertising Brut aftershave.
Last year, another Radio 4 show, Desert Island Discs, had to be re-edited after listeners heard castaway Michael Buble pick a Rolex watch as his luxury item – but without knowing that he I an ambassador for the brand.
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