View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. Publishers
  2. Broadcast Journalism
July 30, 2013updated 25 Feb 2014 10:21pm

Bauer Media buys Absolute Radio for £25m

By Gabriel Samuels

Bauer Media, home to some of Britiain’s biggest magazines and radio stations, has acquired the Absolute Radio network for an estimated £25m.

The German company also operates the Kiss and Magic networks as well as 54 national magazines including Heat and Grazia. Before yesterday’s deal, it already held a 27 per cent share of commercial listenership in the UK.

Bauer said that the acquisition of Absolute would take the total audience reach for its media assets to more than 23 million consumers a week.

The deal represents a significant loss for previous owners the Times of India Group, who put the station up for sale in June 2011.

 TIML purchased Virgin Radio for £53m in 2008 and spent a further £15m re-launching the station as Absolute in September 2008

Paul Keenan, CEO at Bauer Media UK, said, “We are looking forward to working with Absolute Radio and have great respect for what it has achieved”

“We are excited about welcoming this complementary music radio business with renowned digital assets into Bauer. It’s a marvellous acquisition for the company”.

Content from our partners
Publishing on the open web is broken, how generative AI could help fix it
Impress: Regulation, arbitration and complaints resolution
Papermule: Workflow automation for publishers

In the second quarter of 2012 Absolute Radio announced record listening figures, with an audience of 2.28 million listeners – the largest digital audience of any commercial station.

In October a third consecutive annual loss since its rebranding, of £4m, was reported by the station. 

Topics in this article : , ,

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network