Investment in optimising content for Google has helped Capital Business Media to double its revenue in just two years.

Richard Alvin, who founded the UK-based company 21 years ago, told Press Gazette that the company’s expansion has enabled it to hire three more full-time journalistic staff across its 15 print and digital publications, and he aims to hire a further four by the end of the year. 

While many consumer media publishers have seen steep falls in traffic from Google in recent months and years, there have also been traffic winners. Reach, for instance, has returned to growth helped by a strategy which has included building up authority in particular content niches for different publications.