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July 4, 2024

Podcast 74: Setting goals for US expansion with Footballco’s first North America CEO

Jason Wagenheim talks to the Future of Media Explained about Footballco's planned trajectory ahead of the 2026 World Cup.

By Press Gazette

Goal, Indivisa and Mundial publisher Footballco was reaching 30 million people in the US without having any meaningful boots on the ground.

But at the start of 2024 Jason Wagenheim arrived as its first CEO for North America, bringing lessons that sports publishing can learn from lifestyle after a long stint at Bustle Digital Group.

Wagenheim told Press Gazette UK editor Charlotte Tobitt about how he is approaching Footballco’s two-year runway ahead of the World Cup being held in the US, Canada and Mexico in 2026 as well as the value of going deeper – well beyond traditional match reporting – in an age of algorithms and generative AI.

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Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
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  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
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Visit our privacy Policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
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