Podcast 64: Why Reach is upbeat about online ads despite the big cookie switch-off

Terry Hornsby on digital areas of focus at the UK's biggest commercial publisher.

Reach group director of digital Terry Hornsby. Picture: Reach

Reach group director of digital Terry Hornsby is at the forefront of the journey away from third-party cookies at the UK’s largest commercial news publisher.

Hornsby told Press Gazette the three pillars that will help Reach grow digital revenues through this monumental shift to the open web, discussed why trusted premium publishers will come out on top and issued a call for more industry collaboration.

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Topics in this article : Reach