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December 14, 2023

Podcast 62: How publishers can sell online advertising in an awful market

The Guardian's SVP for North American advertising lays out the publisher's survival strategies.

By Press Gazette

The Guardian‘s senior vice president of advertising for North America, Luis Romero, spoke to Press Gazette about what he says is the toughest advertising market for news publishers since 2008.

Asked how the newspaper’s US operation going about surviving the downturn, Romero said conversations with advertisers is key – but explained times may well stay difficult for a while longer.

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Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly dose of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
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  • COO
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  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
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  • Group or Senior Manager
  • Head of Department/Function
  • Manager
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Visit our privacy Policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
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