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June 1, 2023

Podcast 49: Why Barstool Sports is betting on success during a ‘dark time for media’ with CEO Erika Ayers

Barstool Sports CEO Erika Ayers is the latest guest on Press Gazette's podcast.

By Press Gazette

In seven years at US sports and lifestyle digital media powerhouse Barstool Sports, chief executive Erika Ayers has helped grow revenues from around $2m to above $250m.

Nardini told the latest episode of Press Gazette’s Future of Media Explained podcast about the diverse revenue mix that has made this possible – and why the company has continued to grow when other digital-first and social media-heavy media outlets have begun to fall.

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Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly dose of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

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