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February 23, 2023

Podcast 35: Setting up a paywall in UK local news, with Edward McCann of the Belfast Telegraph

Mediahuis Ireland's publishing director on how the Belfast Telegraph is growing its local news paywall.

By Aisha Majid

The 35th episode of Press Gazette’s Future of Media Explained podcast features an interview with Edward McCann, director of publishing operations at Mediahuis Ireland – parent company of the Belfast Telegraph.

Successful digital paywalls are a relative rarity in local news in the UK. Since launching its digital subscriptions programme in May 2020, the Belfast Telegraph, however, has already managed to reach 8,500 paid subscribers.

McCann speaks to Aisha, Press Gazette’s data journalist about how the title has managed to grow its subscriptions revenue, despite not being the only paywalled news site in Northern Ireland.

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Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
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Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
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