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May 26, 2023

Podcast 48: How the FT found a new paying audience with FT Edit

A year on, we check in with FT Edit editor Malcolm Moore to hear how his experiment has progressed.

By Bron Maher

On the 48th episode of Press Gazette’s Future of Media Explained podcast we speak with Malcolm Moore, the editor of the Financial Times’ low-price product FT Edit.

Press Gazette last interviewed Moore in March 2022, when FT Edit had just launched. Back then he shared his hopes that the app would entice a group of new paying readers toward the FT – without cannibalising its existing audience.

More than a year on, we check in with Moore to hear (some very promising things) about how the experiment has progressed.

[Read more: FT’s cut-price antidote to the ‘doom scroll’ wins 140,000 downloads]

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Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
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