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October 20, 2020updated 30 Sep 2022 9:30am

Platform profile of Apple News: The traffic is ‘incredible’ – but money is ‘particularly bad’

By William Turvill

Oprah Winfrey best summed up the advantages of having your content feature prominently on iPhones when speaking at an Apple event in March 2019. “They’re in a billion pockets, y’all – a billion pockets,” she said, while promoting the launch of services including Apple News+ and Apple TV+.

It might therefore seem like a no-brainer for publishers to want their content to be made available on Apple News – which claims to be read by 125m people a month – or its paid-for sister app, Apple News+.

But this does not seem to be the case. Both the New York Times and the Washington Post turned down the opportunity to become Apple News+ partners when the paid-for app launched in 2019. And the former this year ditched Apple News altogether.

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