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  1. Tech Platforms
June 8, 2023

Google to finally launch News Showcase in the US as part of local news support package

Partner publications include the Wall Street Journal, AP, Reuters and Bloomberg.

By William Turvill

Google will launch the US edition of its News Showcase aggregation platform this summer – about two years behind schedule, according to publishing sources spoken to by Press Gazette.

The technology giant announced the launch as part of a package of support focused on local news in the United States. It said that the Google News Initiative is launching new partnerships with five news associations to “provide financial grants and training to nearly 1,000 local publications”.

The Google News Showcase project is said to be worth $1bn to publishers around the world over three years and sees the search giant pay to aggregate headlines in a new section of its platform.

The timing of Thursday’s announcement is notable because it coincides with momentum in the US around laws that could force Google and Facebook to pay for news. The California Journalism Preservation Act, which is based on the national Journalism Competition and Preservation Act (JCPA), is advancing through Sacramento.

Google said it will launch News Showcase with more than 150 news publications, including the Wall Street Journal, Associated Press, Reuters, Bloomberg and El Diario.

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The New York Times, notably, was not referenced in Thursday’s press release, despite the publisher having recently signed a multi-million-dollar deal with the company. The Wall Street Journal recently reported that the NYT’s deal was worth $100m over three years and did include Showcase.

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Press Gazette first reported in 2021 that the US launch of Showcase had been delayed because Google was struggling to sign up news partners.  

Google said that 90% of its News Showcase publications are local or regional titles based across 39 states. Partners named in the press release included the Duluth News Tribune, Nola.com/The Times-Picayune, Oaklandside, La Opinion, La Raza and Orlando Weekly.

It appears that Google has so far fallen short of signing up several of America’s largest publishers, including local publishing giant Gannett. The Wall Street Journal reported last year that Gannett had rejected an offer of $6m a year to sign up to Showcase, making a counter-offer of $300m a year.

Google first launched the News Showcase aggregation platform in several countries in 2020. One year after launch, a Press Gazette investigation raised questions about Google’s interest in the platform. Evidence from publishers, shared with Press Gazette, suggested that Google was using Showcase payments to placate publishers in countries where legislation was threatening to force them to pay for news. As a result, for example, it appeared that Google had offered more generous deals to publishers in Australia – which passed its News Media Bargaining Code in 2021 – than news companies elsewhere.

In addition to the News Initiative and News Showcase funding, Google also announced the launch of Reader Revenue Manager, a suite of tools that are designed to help publishers monetise their content. It will be available in the US, Argentina, Brazil, Canada, Chile, Colombia, Costa Rica, Mexico and Peru.

The five partnering US associations referenced in Thursday’s press release were the Local Independent Online News Publishers (LION), the National Newspaper Publishers Association (NNPA), National Association of Hispanic Publications (NAHP), Association of Alternative Newsmedia (AAN) & Institute for Nonprofit News (INN).

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
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