The audience editor for Guardian Australia has said that its posts to the new social network Bluesky delivered more referral traffic to theguardian.com in its first week on the platform than its posts to X have in any week in 2024.

The editor, Dave Earley, added that Bluesky successor had also delivered at least twice as many visits as Meta’s microblogging platform Threads.

The Guardian joined Bluesky a week after it announced it would no longer post to X, which it said had become “a toxic social media platform” that played “a diminished role in promoting our work” under current owner Elon Musk.