Economist ‘future-proofing’ bid brings back brand advertising and targets students
Advertising your brand is a form of "future-proofing", an executive at magazine argued.
By Bron Maher
Paywalls
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Paywalls
Kent Online publisher Iliffe rolls out metered paywalls across group
The number of free articles a user will see varies hugely depending on the site.
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Because we’re worth it: Why FT, Politico and Racing Post charge big for online news
Senior executives shared subscription revenue insights at the Future of Media Technology Conference.
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Paywalled podcasts: How New York Times is adding audio to subscriptions bundle
The NYT's head of subscription growth explains why the publisher has launched a podcast subscription.
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Reuters and CNN launch paywalls on same day
CNN's digital subscription will go live in the US whereas Reuters will roll out its own worldwide.
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Newsquest hits 100,000 digital subscribers
Digital subscriptions are bringing in £0.5m per month to the UK local news publisher.
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FT CEO John Ridding on ‘three moments’ that changed everything – and what’s next
Ridding says business is in "very strong position" but it was a "bumpy journey to get there".
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Toronto Star launches pay-per-article and daily passes for website access
The Canadian news site is the first in the country to try Axate's casual payments.
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