All Sections

View and post jobs in journalism
  • Platforms
  • Publishers
  • Comment/Analysis
  • Editor's Pick
  • Interviews
  • News
    • Broadcast Journalism
    • Digital Journalism
    • Magazines
    • Media Law
    • National Newspapers
    • People
      • Appointments
      • Obituaries
    • Regional Newspapers
  • Press Gazette Podcast
  • British Journalism Awards
  • Press Gazette Email Newsletter

In the news

  • Platforms
  • Publishers
  • Interviews
  • Marketing
  • About us
  • Privacy Policy
  • Contact
  • Advertise
  • RSS
Close
[mashshare]
Skip to content
  • About us
  • Privacy Policy
  • Contact
  • Advertise
  • RSS
All sections

Search

Search pressgazette.co.uk

Close

Press Gazette

Subscribe to our email newsletter Journalism email newsletter
  • News
  • Comment
  • Data
  • Platforms
  • Publishers
  • Marketing
  • Awards
  • Jobs

Menu

  • Platforms
  • Publishers
  • Interviews
  • National Newspapers
  • Regional Newspapers
  • Digital Journalism
  • Broadcast Journalism
  • Media Law
  • Magazines
  • Wires and Agencies
  • Obituaries
  • News
  • Comment/Analysis
  • Jobs
  • British Journalism Awards

In the news

  • Platforms
  • Publishers
  • Interviews
  • Marketing
Close
Marketing manager given top job at Gay Times in editorial shake-up under new owner
Radio 4 Today at 60: 'There were many more reporters in the 1980s, the downside was they were all drunk'
October 27, 2017
  • Digital Journalism
  •    
  • Media Business
  •    
  • News
  •    
  • Social media
  •    
  • Wires and Agencies
  •    

PA 'transforming newsroom' to offer web-ready multimedia and social-led content to customers

By Freddy Mayhew Twitter

Share this

  • Tweet
  • Share 0
  • Reddit
Comments
1

The Press Association (PA) is undergoing the biggest transformation in its 150-year history as it moves to a digital-first newsroom, with changes for both staff and subscribers, it has said.

Shadowing the digital push across the news industry, PA is offering new “enriched digital feeds” – with copy, pictures, videos, social and graphics – that are ready to be published straight to web.

The feeds can be accessed and edited through the new PA Explore hub, which the agency’s editor Peter Clifton has described as a “one-stop shop” for all of its multimedia content.

Explore will also host up to 30,000 data-driven stories a month created by PA’s RADAR (Reporters and Data and Robots) team, which is in the process of being assembled.

A new service, PA Ready, will offer multimedia and social-led content that can plug straight into content management systems (CMS).

Clifton told Press Gazette: “What was important to me was while we maintain lots of great traditional things, like the words, we should also have a much richer more flexible service for our digital customers.

“Clearly it is an increasingly important part of our business so we needed to have a really important digital feed that catered to those needs.”

He added that while there were “still more customers who take the wire feeds” that “overtime that balance will shift and we will see more and more people engaging with those really rich digital feeds.”

Multimedia content packages for sections including entertainment, lifestyle, science and technology, finance, real life, motoring and viral are already available, with news and sport set to complete the transition early next year having already partially rolled over.

The complete switchover of the agency’s editorial desks will see PA’s core service become multimedia, although its traditional wire services will continue to be provided.

Journalists at the agency will create content with multiple elements “as a matter of course”, the agency said.

In tandem with the editorial changes, journalists are now using a new CMS which uses a single workflow to create “rich” stories.

Said Clifton: “It must be the biggest set of changes that we have ever undergone at PA. We are genuinely transforming our newsroom to meet the changing needs of our customers.”

Picture: PA

Related Stories

  • Corbyn calls for journalists to be 'set free' from 'billionaire' press barons as he proposes 'public interest media fund' and editorial elections
  • PA editor Pete Clifton on Google-funded automated news project: 'It's not about replacing reporters with robots'
  • Rupert Murdoch: 'The future of journalism is more promising than ever”
  • Newsroom technology - A guide to content management systems

Explore these topics

  • Press Association
Browse, search and add journalism jobs
Comments

1 thought on “PA 'transforming newsroom' to offer web-ready multimedia and social-led content to customers”

  1. wings io says:
    March 19, 2019 at 9:31 am

    Great information, thank you

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

More content

Post a job on Press Gazette

Most Popular

  1. PA wins High Court injunction against union issuing 'fake' press passes to 'citizen journalists'
  2. The new Trump bump: How Newsmax CEO Christopher Ruddy and far-right outlets are taking on Fox News
  3. Regional print journalist Liz Bates takes Channel 4 News political correspondent role
  4. GB News launch: Why advertisers are positive about new anchor-led news channel for UK
  5. Cash for conspiracies: How David Icke, 'alternative' media and tech giants make money from coronavirus conspiracies

Latest Jobs

  • Editor in Chief, Scottish Sun
  • Features Producer, Economist Radio
Radio 4 Today at 60: 'There were many more reporters in the 1980s, the downside was they were all drunk'

© copyright 2021 Press Gazette Ltd. Made in Taiwan.