NME launches mobile service

IPC Ignite has launched NME Mobile, a mobile service from the weekly music title.

The company worked with mobile services agency Saffron Digital to provide NME content via any wap-enabled mobile.

Users will have access to live news updates; micro-sites on music festivals; iconic rock photography, including exclusive wallpapers; music blogs and more than one million tracks to download to handsets and PCs.

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