Facebook is today launching a campaign to help users identify fake news as the social media giant comes under increased pressure to deal with misinformation spreading on its platforms.

In collaboration with London-based fact-checking service Full Fact, the US tech giant will be running adverts across the UK, Europe, Africa, the Middle East and Turkey in support of the project next month. It has also launched the campaign information page stampoutfalsenews.com.

The spread of coronavirus conspiracies on Facebook – as well as Facebook-owned platforms Instagram and Whatsapp – has cranked up pressure on the firm to deal with misinformation. Earlier in June, Press Gazette launched a campaign, Fight The Infodemic, calling on social media firms to do more to stamp out Covid-19 falsehoods.