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February 6, 2008

Thomson will stick with Reuters name for newswire

By Martin Stabe wirepost

The merged Thomson Reuters will continue to use the Reuters name for its newswire, but could call its new financial data division Thompson Reuters Markets.

The decision comes following a lengthy consultation with branding agency Interbrand, according to the Financial Times.

A new orange logo for the merged company will be revealed when the £8.1 billion deal is finally completed.

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