The Sun: We are the ‘Original Social Media’

The Sun has launched a new marketing campaign promoting the tabloid as the ‘Original Social Media”.

The five-week campaign will ‘show that The Sun’s stories influence conversations at home, at work and in cafÃ©s & pubs, online and across social media networks”.

In a release the company said:

As well as reaching more readers than any other newspaper, The Sun has a huge influence in the UK social media landscape, with more than 850,000 Facebook fans, around 465,000 Twitter followers and 1.2m Dream Team members. The Sun was the number one newspaper in April’s ‘Top 10 Media By Number of Fans’ list compiled by social media and digital analytics company Socialbakers.

The campaign will illustrate the fact that The Sun is a contemporary and relevant 24/7 media brand which remains as important as ever in today’s fragmented and digitally-led market. A number of tactical ads will run across the five weeks to highlight the influence of stories printed in the paper, starting with the unauthorised Simon Cowell biography which was exclusively serialised in April.

Paul Hayes, managing director at News International Commercial, said:

This campaign highlights that the reach of The Sun goes far beyond the printed and online versions of the paper and influences conversations – providing advertisers with the opportunity to connect with a truly engaged audience. The Sun brand is as relevant as ever today and will continue to be so.

Rob Painter, marketing director at The Sun added:

The Sun continues to fuel more conversations up and down the UK every day than any other media brand. That’s why we call it the Original Social Media.