View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. News
October 16, 2019updated 07 Nov 2023 5:49am

The Sun online set for US expansion with ‘ambitious plans for growth’

By Freddy Mayhew

The Sun is expanding its digital operation to the US and claims to have “ambitious plans for growth”.

The title, which is the most-read newsbrand in print and online in the UK (Pamco and ABC figures), confirmed the US launch in a job advert for a head of audience based in New York.

The move would pit it against rival Mail Online, which has established itself stateside and also runs Emmy-winning celebrity news show Daily Mail TV.

Press Gazette understands the Sun sent an editor and reporter across the pond last year to trial the move, with a small editorial team continuing to be based in Manhattan.

More reporters and other digital editorial staff are expected to be sent out this year.

The US head of audience is tasked with growing the website’s audience and “helping develop the Sun tone of voice and brand to deliver success in the USA,” according to the post advertising the role.

They will lead a team of audience editors working to grow the brand’s social media accounts, give search engine optimisation advice and “focus on ensuring they beat all of our traffic targets with a mix of your own creative thinking, ambition and getting stuck in.”

Content from our partners
Cannes Lions: The world's best creativity all in one place
L'Equipe signs content syndication deal with The Content Exchange
Journalism can be relentless: But overworking could be fatal

Currently neither thesun.com nor sun.com are available website addresses, unlike Mail Online which publishes in the US at dailymail.com.

The Sun’s digital editor, Keith Poole, helped lead the Mail Online’s expansion into the US as the website’s managing editor before joining the Sun in 2016.

Topics in this article :

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network