The i paper has adapted its daily round-up newsletter to build a more personal dialogue with readers during the coronavirus (Covid-19) lockdown – and has seen subscriber growth as a result.

Where before the briefing would go straight into the news headlines, since 18 March it has taken on a community feel, talking directly to readers and asking what they want to see covered.

Part of the change involved giving the newsletter a regular picture byline – that of engagement editor Sophie Murray-Morris – who talks directly to readers in a less formal tone.