View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. News
July 22, 2011

Sunday newspaper market GROWS following the demise of the News of the World

Sales estimates from MediaTel suggest that the remaining Sunday newspaper titles gained more sales collectively than the 2.7 million average weekly sale of the News of the World.

The last edition of the News of the World sold 3.8m copies, and last Sunday was the first weekend without the UK’s market-leading title.

According to Mediatel last Sunday newspaper sales were estimated to be as follows:

  • The Mail on Sunday increased its sale from an average of 1,927,791in June to 2.6 million, a rise of 34.9 per cent.
  • The Sunday Mirror was up 74.7 per cent to 1,900,000 from 1,087,796.
  • The Sunday Express was up 29.8 per cent to 700,00 from 539,478.
  • The Daily Star Sunday was up 226.8 per cent to 1,000,000 from 305,978.
  • The Sunday Times was up 2.8 per cent to 1,028,872 from 1,000,848.
  • The Sunday Telegraph was up 3 per cent to 488,964 from 474,722.
  • The Observer was up 6 per cent to 306,264 from 288,928.
  • The Independent on Sunday was up 3 per cent to 155,766 from 151,229.
  • The People was up 89.7 per cent to 900,000 from 474,549.
  • The Sunday Express was up 29.8 per cent to 700,000 from 539,478.

According to Mediatel, the total national newspaper sale last Sunday was calculated at 9,079,866 – an overall rise from the average weekly sale in June, of 8,918,747.

Sales will have been boosted by price-cutting and increased promotional spending.

Content from our partners
Pugpig named best media technology partner of 2024 by AOP
Cannes Lions: The world's best creativity all in one place
L'Equipe signs content syndication deal with The Content Exchange

Email to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network