Fighting for quality news media in the digital age.

  1. News
October 14, 2008

Sun campaign damages Starbucks reputation

By Rachael

The Sun has made a dent in Starbucks’ brand reputation following its revelation about how much water is wasted vy the coffee chain.

According to YouGov’s BrandIndex – which shows whether people have heard positive or negative statements about a brand – Starbucks dropped from zero to –13 last Friday when The Sun revealed that it had been successful in its campaign to stop the chain leaving taps on it all its shops worldwide.

Topics in this article :

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Websites in our network