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September 11, 2019updated 30 Sep 2022 8:19am

Sun and Mirror top latest Pamco readership figures but Mail fights back on ‘metrics that really count’

By Charlotte Tobitt

The Sun is the most read UK national newsbrand across print and online with the Mirror moving into second place for the first time, according to the latest Pamco figures.

Although the Mail has dropped from the top of the UK audience list in the last quarter’s figures, Mail Online’s global traffic was up year-on-year in August due to growth in the US – while the publisher said it valued engagement metrics more.

Martin Clarke, publisher at DMG Media which publishes the Mail brands, said: “We wouldn’t swap our metric results with those of the Sun and the Mirror in a million years.”

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