Sad news from Canada, where the country’s second oldest magazine has been forced to change its name because email spam filters have blocked readers.

Being called The Beaver could potentially be a boon in terms of search engine optimisation. But the 90-year-old Winnipeg-based magazine has found the opposite to be the case.

Publisher Deborah Morrison told AFP (via France 24): “The Beaver was an impediment online. Several readers asked us to change the title because their spam filters at home or at work were blocking it. I’ve even had emails bounce back because I had inadvertently typed the term in the heading.