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October 15, 2008

Rolling Stone shrinks with the times

By Rachael

Iconic American music magazine Rolling Stone is shrinking in size to match other magazines on the newsstand, reports The New York Times.

The newspaper-magazine hybrid was first published in 1967 as a tabloid-size newspaper, began printing on a four-color press in 1973 and swapped to magazine-quality paper in 1981, when it also shrank to its recently abandoned 25 cm x 30 cm size.

Rolling Stone said it will add enough pages to each issue to offset the loss of space from switching to the smaller size.

Publisher Will Schenck said: “The size is a nostalgic element but not the iconic part of the magazine. Evolution and change is part of our DNA.”

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