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July 4, 2008

Redwood gives Boots magazine a new look

By Rachael

Customer publisher Redwood has given the Boots customer magazine, Health & Beauty, a redesign.

The magazine, which launched in April 1999 and is distributed for free in store, has modernised its design to ‘further communicate the Boots brand values’and has new sections including Shop Now and Expert.

The redesign was led by Ahmad, editor in chief, and Jane Druker, editor. Ahmad said: ‘The new look ensures we build on the successful heritage of this publication and make it work as hard as possible for Boots and our readers.”

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