Sir Ray Tindle, chairman of Tindle Newspapers, has warned against newspapers fruitlessly chasing younger readers as a way to combat declining sales.
The owner of more than 200 weekly newspapers told the Telegraph that despite his editors telling him they needed to better target a younger readership he was convinced a mix of ‘names, faces and places’was what sold local papers.
Besides, Tindle said, he expects to hold onto readers longer as the population ages.
“The young people don’t buy papers; they read their mother’s paper. They then get married and then they want a flat, then they want a house, then they want a pram and a car. There’s no need to convert the paper into a jazzy thing.”
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