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April 22, 2008

PC World launches magazine

By Rachael

Electronics retailer

PC World is launching a consumer lifestyle magazine that will focus on digital technology used in every day life as well as looking at products available in the store, reports Brand Republic.

A pilot copy of the magazine will be mailed directly to 100,000 families and a further 800,000 copies of the magazine will be split between direct distribution to customers and store distribution.

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