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March 14, 2012

New apps launched for Sky News and Telegraph

By andrew


Sky News and the Telegraph Media Group have both announced new smartphone apps.

Sky has today launched Version 2 of its iPhone app, which has been downloaded more than 3 million times.

Bespoke content for the app includes picture galleries, interactive images, graphs, timelines and live blogging including Twitter updates.

A new section for technology news is now available as well as the standard tabs for UK news, world news, politics, business, showbiz and strange news.

Sky said the app will be supported by the channel’s new in-house content management system that powers all its digital platforms.

Andrew Hawken, head of editorial for Sky News Digital gave a sneak preview of the new app at Press Gazette’s News on the Move conference last week.

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He said:

This is a big step forward for our iPhone app. We are constantly striving to make the user experience the very best across all our platforms. I know our customers will enjoy the more intuitive approach we’ve created within the app as well as the richer and more in depth news experience it offers.

Telegraph Media Group, meanwhile, has announced it will be launching new mobile apps for the iPhone and Android in coming weeks.

Telegraph print and iPad subscribers will be able to access the apps free of charge. New customers will be offered a free one-month trial when they register with the Telegraph, with a monthly charge thereafter.

The app will also be available for purchase directly through iTunes, via their auto-renewable subscriptions service.

A deal with ESPN will see video footage of all Premier League goals streamed to the app. There will also be a live match centre with football scores, results, tables and fixtures.

Edward Roussel, executive editor (digital), said:

The launch of these two new apps is a significant step forward in our strategy of delivering our award-winning journalism on all the key digital devices.

The apps have been designed to also give readers attractive new features including Premier League video and stats, a customisable homepage and offline reading at the touch of a fingertip.

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