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September 21, 2020updated 30 Sep 2022 9:36am

Marketing Matters: Sign up for Press Gazette’s new free fortnightly briefing about the intersection of news and advertising

By Dominic Ponsford

To help understand the intersection between news and advertising Press Gazette has launched a new fortnightly email newsletter called Media Matters.

To sign up share your email address and select Marketing Matters in the list of Press Gazette emails below:

This bulletin should be essential reading for chief marketing officers and those involved in making strategic decisions about advertising spend. And it will be useful for anyone who wants to understand the modern global digital news ecosystem.

The email will be a mix of in-depth analysis, explainer-style features, exclusive research and must-read articles pulled together from across the web.

Marketing matters because, at a practical level, much journalism can only exist if it helps connect brands with audiences. Most surveys find that only 5% of readers will ever take out a subscription for online news, so if we want journalism to be read in digital form by a mass audience it is important to find new ways to make digital advertising work.

Upcoming Marketing Matters features include:

  • The tech all marketers need to know about
  • The future of B2B marketing
  • Why the current digital advertising model is broken
  • Lead generation marketing: What is it and why does it matter?
  • The future of native content: Does it have one?

Content from our partners
How PA Media is helping newspapers make the digital transition
Publishing on the open web is broken, how generative AI could help fix it
Impress: Regulation, arbitration and complaints resolution

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
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