The Loughborough Echo has claimed success in a three-year campaign to brighten up the town after it won an East Midlands in Bloom gold medal.
The campaign was launched in response to a series of complaints about the state of the town’s verges and flowerbeds made by Echo readers.
Echo editor Andy Rush said: “We’d been carrying lots of complaint stories and it would have been the easiest thing in the world to splash a banner headline and pose the question to the authorities: ‘What are you going to do about it?’ But we decided to do something more positive…
“We got a Bloom Board together made up of all the key players in the town and haven’t looked back since.”
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Rush said that the campaign was an example of the Big Society “before it was even heard of”.
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