View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. News
March 31, 2008

Lancashire Telegraph launches free SMS news alerts

By Martin Stabe wirepost

More than 800 people have already subscribed to the free text message news alerts service launched by the Lancashire Telegraph last Wednesday, How-Do reports.

The paper is offering free text alerts for seven local areas and three football clubs as part of a project reportedly being watched closely by parent company Newsquest.

BBC News, Sky News, Guardian, Telegraph are among national news outlets that already offer text alerts, but unlike the Lancashire Telegraph’s new service, these are all paid for by the reader.

Free text services have been used by several news outlets for one-off coverage of major news stories. Earlier this month The Times provided free text message coverage of the budget announcement. The Express & Echo in Exeter used mobile alerts as part of its coverage of a recent rape trial.

Some news outlets, including regional newspapers like the Southport Visiter, are also experimenting with using the mobile microblogging service Twitter to push links to web headlines to mobile users.

Content from our partners
Mather Economics and InsurAds combine to help publishers boost revenue
Press Gazette publishes ultimate guide to reader conversion and monetisation
Slow online ads cost UK publishers £50m a year: Here's how to fix them

Topics in this article : , , ,

Email to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network