Nuts magazine has revealed that its first interactive edition, released via the smartphone app Blippar this month, was sold to 15,000 users within seven days of being released.
The men’s weekly, which reported a year-on-year circulation dip of 22.5 per cent in August 2011, also claimed users “blipped” (or interacted) with the content 13 times on average.
Released on 3 January, the Interactive issue, which included over 20 pieces of additional editorial content not featured in the print copy, cost £1.80 and was accessed by users more than 200,000 times within a week.
Nuts publisher James Thrower hailed the issue’s success and said that interactive content could prove “a powerful tool” for the magazine industry.
He said:
The Interative Issue has been a massive hit with our audience of tech savvy young men, with approximately a third of all buyers of the magazine that own a smartphone engaging with the wide range of content featured.
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