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January 13, 2009

Independent in 100-page glossy mag tie-up with Red Bull

By Dominic wireposts

The Independent has become the UK national newspaper partner for energy drinks maker Red Bull – distributing a UK version of its brand magazine The Red Bulletin.

The 100-page monthly mag is included free with today’s Independent and covers travel, culture and extreme sports with an emphasis on skiing and snowboarding. It is also distributed by a number of Austrian newspapers. Features include an interview with cricketer Andrew Flintoff and a column by Stephen Bayley.

Das Magazin

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