Google is now the world’s largest media owner, according to ZenithOptimedia’s Top Thirty Global Media Owners report.
It estimates that in 2012 Google accounted for 65 per cent of all internet searches across the world and 82 per cent of all paid search advertising. With its investment in Youtube, ownership of Google+ and moves into mobile advertising – ZenithOptimedia estimates that Google has 15 per cent of display advertising worldwide
Top 30 media owners for 2012 (ranked by media revenue in $bn):
|
1 |
|
37.9 |
|
2 |
The DirecTV Group |
27.2 |
|
3 |
News Corporation |
26.4 |
|
4 |
Walt Disney Company |
19.7 |
|
5 |
Comcast |
16.2 |
|
6 |
Time Warner |
15.6 |
|
7 |
Bertelsmann |
11.3 |
|
8 |
Cox Enterprises |
11.1 |
|
9 |
CBS Corporation |
10.8 |
|
10 |
BSkyB |
10.2 |
|
11 |
Viacom |
9.1 |
|
12 |
Vivendi |
6.8 |
|
13 |
Advance Publications |
6.6 |
|
14 |
Clear Channel Communications |
6.2 |
|
15 |
Yahoo! |
5.0 |
|
16 |
Gannett |
5.0 |
|
17 |
Globo |
4.7 |
|
18 |
Grupo Televisa |
4.5 |
|
19 |
Fuji Media Holdings |
4.5 |
|
20 |
Yomiuri Shimbun Holdings |
4.1 |
|
21 |
Axel Springer |
3.9 |
|
22 |
Mediaset |
3.8 |
|
23 |
Hearst Corporation |
3.8 |
|
24 |
JCDecaux |
3.4 |
|
25 |
Asahi Shimbun Company |
3.2 |
|
26 |
Microsoft |
3.2 |
|
27 |
|
3.2 |
|
28 |
ProSiebenSat.1 |
3.0 |
|
29 |
ITV plc |
2.9 |
|
30 |
Sanoma |
2.5 |
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