Online partner to NatMag’s Company magazine, Getlippy.com, has had a redesign to include more interactive content.
The style, beauty and celebrity website from Hearst digital (a division of NatMag) now offers an interactive city guide called City Spy which provides information on places to eat, dance, drink and shop in cities around the UK, with users able to submit their own content.
The site also has new forums, blogs, video and photo uploading functionality.
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Digital Publisher of Getlippy.com Lucy Dryburgh said:’By introducing new interactive functionality and developing new content such as City Spy, we have differentiated ourselves in the young female digital market and have created a solid platform for growth.”
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