The Financial Times has relaunched the mobile phone version of its website at m.ft.com.
Rob Grimshaw, managing director of FT.com, said in a press release: ‘We found that many of our readers look for an executive briefing from the FT, so we focused on providing quality over quantity of content.
“Our research also showed that the FT has a younger demographic on the mobile web and this offers us an opportunity to reach a new and growing audience. We have already seen strong demand from clients for sponsorship opportunities.”
Phase one of the launch will see a new touch screen interface introduced, as well as “faster access to content, improved search, the ability to customise and follow stock options and, although the site works on any phone, optimisation for the iPhone and BlackBerry which together account for over 60 per cent of FT.com mobile traffic”.
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