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October 10, 2019updated 30 Sep 2022 8:26am

FT readers ‘can’t take eyes off car crash’ of Brexit as topic still drives traffic and subs, says Brexit editor

By Freddy Mayhew

Brexit is still a big driver of traffic for the Financial Times with readers more likely to click on stories about it and spend longer looking at them compared with other news, the paper’s Brexit editor has said.

David Bond said Brexit stories made up 14 per cent of all FT.com traffic over the past six months and is the “highest converting topic” in terms of driving subscriptions for the title.

Brexit content gets 2.5 times more page views and readers spend 30 seconds longer reading it than average FT content, Bond (pictured) told a conference on Brexit and the Media in London today.

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