The business-to-business division of Emap, which was acquired by the Guardian Media Group and Apax Partners earlier this year, has announced details of its reorganisation under new chief executive David Gilbertson.
The company has dropped the word “Communications” from its name and restructured itself into four renamed divisions.
The magazines division, which publishes titles including Retail Week and Broadcast, will be led by Simon Middelboe and known as “Emap Inform”.
Exhibitions and festivals – Emap Connect, led by Malcolm Gough and conferences will be run under the name “Emap Networks led by Claire Jenkinson. The company’s data businesses, Emap Insight, will be led by World Global Style Network chief executive Neil Bradford and Rupert Keane, who will be chief executive of Emap’s other data businesses. A new marketing director and performance director will report directly to Gilbertson.
Last week, GMG chief executive Carolyn McCall told the PPA conference that the acquisition of Emap in December had reduced the Guardian publisher’s GMG’s reliance on print advertising revenues. Apax partner Stephen Grabiner, meanwhile, said that the B2B sector would continue to grow despite an economic downturn. In addition to the joint venture with GMG to purchase Emap’s B2B arm, Apax also owns B2B publisher Incisive Media.
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