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February 3, 2008

DMGT loses £16.5m from failed price comparison site

By paulmcnally

The Daily Mail and General Trust has written off the £16.5m it spent on price comparison website SimplySwitch just 18 months ago.

According to the Guardian, the site’s revenues have “fallen away” since DMGT bought it in 2006. The service will close this month, with 65 jobs on the line.

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