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August 26, 2021updated 30 Sep 2022 10:33am

CEO interview: How student start-up Morning Brew became a $75m-valued newsletter business

By William Turvill

Morning Brew was started in 2015 as a business newsletter written by two University of Michigan students for their peers.

Today, that same email – filled with memes, puns and jokey headlines designed to make business news digestible – is delivered to more than 3m inboxes each morning.

Co-founders Austin Rief and Alex Lieberman, now chief executive and executive chairman respectively, have a staff of more than 100 and multiple newsletters with a combined readership of 3.5m.

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