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December 16, 2010

AOL beefs up MyDaily editorial by signing Dannii Minogue

By Sam Francis

AOL has beefed up the editorial offering of its glossy women’s website MyDaily.co.uk by signing X Factor judge Dannii Minogue as a contributing editor.

The year-long deal will see Minogue produce three articles a week throughout 2011 – it will be her first major writing or editorial role.

The deal with Minogue is part of AOL’s ongoing strategy to publish more high-calibre editorial content on its websites.

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