Timothy Armoo, is the 25-year-old CEO and co-founder of Fanbytes, a marketing agency that uses social media to help brands connect with new audiences. He launched the UK’s first TikTok influencer house and was named by the Evening Standard as one of the most influential people in marketing and advertising. Here he answers our questions about the future of advertising in the latest of our Marketing Maestro series.This article was produced in association with Lead Monitor, New Statesman media group’s digital marketing solution.

Personally, I invested time in developing a strong LinkedIn profile to improve my professional network and it’s made a real, tangible impact on our business – one of the more recent outcomes was being featured on LinkedIn’s 2020 list of Top Voices. When I first started taking LinkedIn seriously, the goal was to dispel many of the myths that marketers have been told about reaching Gen Z. Fast forward, it’s become an avenue to let people know about leadership, marketing and even topics like racism.

For us, a good lead is someone who we can build a long-term relationship with and grow with. We are always looking to work with clients where we can make a real tangible impact on their brand. Rather than just focusing on a one time hit, the goal is to create a sustained long-term impression.