New Statesman trumpets rare 'liberal media' success with growing print circulation and web traffic - Press Gazette

New Statesman trumpets rare 'liberal media' success with growing print circulation and web traffic

The New Statesman says its print circulation has risen a to 35-year high of 35,000 and that its online traffic rose to a record 4m unique users in the EU referendum month of June.

Editor Jason Cowley said: “While much of the liberal media has been struggling to survive in a declining market dominated by powerful media groups, the New Statesman has not merely held its position but expanded dramatically.

“We have succeeded by returning to the founding mission of the magazine, which was to create a high-class weekly review of politics and literature, beholden to no one political party.

“Today’s record figures are the result of a relentless commitment to quality, sceptical and unpredictable politics, innovative special issues (such as guest edits), investment in emerging talent, and a smart digital strategy. This is the best possible platform from which to cover these momentous new times.”

The title points to recent innovations such as weekly podcasts and a daily politics mail.

Deputy editor Helen Lewis, and digital editor Serena Kutchinsky are leading a digital expansion of the brand, focusing on further raising traffic, launching new microsites and newsletters, and increasing global readership.

The New Statesman’s last ABC for 2015 was 33,395 (68 per cent actively purchased).

New Statesman, like Press Gazette, is part of the Progressive media group.



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3 thoughts on “New Statesman trumpets rare 'liberal media' success with growing print circulation and web traffic”

  1. As for the specific case of the “New Statesman” – the truth is that about 25 thousand (not 33 thousand) copies are bought per week. About 25 thousand – to talk of “two and half million” just shows how absurd internet measurement is, you might as well as two and a half billion or two and half trillion.

    And to mention “Russell Brand” rather reinforces the point. Whatever one thinks of socialism (or statism generally) as a system of ideas, Mr Brand is not capable of clearly expressing a political philosophy. A magazine that treats Mr Brand as a serious figure has suffered intellectual collapse. It is not surprising to find people who have suffered this form of mental breakdown treating internet numbers as if they were real. I repeat – the New Statesman sells about 25 thousand copies a week, not two and half million or two and half billion.

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