November 16, 2018updated 30 Sep 2022 7:06am

National newspaper + online ABCs: Metro sees lowest circulation drop as industry-wide decline continues

The Metro is the slowest declining national newspaper in another month of industry-wide slowdown, the latest ABC figures reveal.

The free title saw a 1 per cent year-on-year drop to a circulation of 1.45m in October, keeping it ahead of the Sun, which fell by 7 per cent to 1.4m.

The Mail, Telegraph and Mirror titles have all stopped counting bulk sales.

News websites regularly audited by ABC – Mail Online, Metro, The Sun, and Reach’s Mirror, Express and Star titles – also all saw their daily average unique users drop last month.

National newspaper circulations for October 2018 (ABC):

Publication	Total circulation (Oct 2018)	Year-on-year % change	Bulks
Metro FREE	1,452,609	-1%
The Sun	1,404,972	-7%	118,233
Daily Mail	1,228,002	-12%
The Sun on Sunday	1,202,128	-7%	118,233
The Mail on Sunday	1,038,743	-13%
London Evening Standard FREE	862,916	-4%
The Sunday Times	722,886	-4%	83,178
Daily Mirror	533,531	-12%
Sunday Mirror	451,736	-13%
The Times	421,009	-5%	88,444
The Daily Telegraph	360,117	-23%
Daily Star	346,545	-15%	225
Daily Express	327,011	-11%
Sunday Express	284,482	-12%
The Sunday Telegraph	283,691	-18%
i	239,443	-9%	53,458
Daily Star – Sunday	213,368	-14%
Financial Times	181,205	-6%	31,539
Sunday People	176,008	-15%
The Observer	167,821	-5%
The Guardian	135,330	-8%
Sunday Mail	126,409	-15%
Daily Record	121,710	-13%
Sunday Post	110,683	-15%	538
City AM FREE	85,872	-6%

Total daily average unique browsers for October 2018 (ABC):

Website	Total daily avg unique browsers (Oct 2018)	Year-on-year % change
Mail Online	12,216,005	-17%
Reach (inc. Mirror/Express/Star)	8,665,886	-9%
The Sun	4,811,380	-13%
Metro	2,160,141	7%