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National newspaper ABCs: Industry-wide circulation decline continues as Metro and Sun top the table

The Metro has climbed ahead of the Sun’s print circulation for the second time as an industry-wide decline in national newspapers continues, according to the latest ABC figures.

The free newspaper distributed 1,476,169 copies in May, down 0.24 per cent – the smallest fall of any national title.

The Sun fell 6.49 per cent to a circulation of 1,473,773. Its website has grown by 11.68 to 5,511,648 daily average unique browsers.

The Daily Mail remains in third place, with a circulation of 1,277,409 after a year-on-year drop of 11.49 per cent. Britain’s top-selling mid-market newspaper opted to stop selling bulks from January this year. It sold 65,000 bulks in May 2017.

A Daily Mail spokesperson told Press Gazette that comparing like-for-like without bulks, the newspaper’s circulation decline would be 7.5 per cent year-on-year.

Roland Agambar, chief marketing officer at Mail Newspapers, said: “The Daily Mail and The Mail on Sunday’s high-quality editorial content supported by a leading marketing and loyalty programme continues to attract loyal readers, so it’s no surprise that they continue to outperform the market and put more money into retailers’ tills than any of their competitor titles.”

The Telegraph has once again seen its circulation drop by a fifth year-on-year – the biggest fall of any national newspaper – to 376,650, but attributes this to its own decision to end bulk sales in January.

UK national newspaper print circulation figures for May 2018 (source: ABC):

Publication Total circulation May 2018 Year-on-year % change Bulks
Metro FREE 1,476,169 -0.24
The Sun 1,473,773 -6.49 117,701
Daily Mail 1,277,409 -11.49
The Sun on Sunday 1,272,592 -5.58 118,217
The Mail on Sunday 1,110,637 -10.42
London Evening Standard FREE 895,329 -0.89
The Sunday Times 772,509 -3.79 84,450
Daily Mirror 564,251 -12.68
Sunday Mirror 492,435 -12.53
The Times 431,053 -5.66 90,960
The Daily Telegraph 376,650 -21.41
Daily Star 370,640 -13.68
Daily Express 340,613 -10.77
Sunday Express 314,985 -6.01
The Sunday Telegraph 303,416 -14.65
i 251,793 -5.73 59,784
Daily Star – Sunday 223,741 -9.82
Sunday People 191,318 -14.55
Financial Times 181,311 -7.1 30,013
The Observer 170,775 -3.88
The Guardian 140,778 -8.09
Sunday Mail 135,197 -14.07
Daily Record 129,151 -12.49
Sunday Post 116,986 -14.23 538
City AM FREE 87,170 -4.1

UK news websites daily average unique browsers (source: ABC):

Website Daily Avg. Unique Browsers (May 2018) Year-on-year % change
Mail Online 12,846,752 -16.39
Trinity Mirror Group – Digital 8,652,070 -13.11
The Sun 5,511,648 11.68
Metro 1,804,194 -20.63

Picture: Reuters/Luke MacGregor 

Comments

3 thoughts on “National newspaper ABCs: Industry-wide circulation decline continues as Metro and Sun top the table”

  1. Everyone’s had enough of you. Fat, lazy, middle-class wasters who don’t want to do real jobs – entitled to the hilt and abusing your position to become news gate-keepers.

    Being the slobs you are and strangling news to suit your own meagre ends has eroded any confidence we had in you, which was already weakened.

    When day in day out, we see you lie about people like Jordan Peterson, Tommy Robinson, Trump, because you ‘think’ you Mum knows best and you’ll just lie, so we think the ‘right’ thing that ‘more intelligent’ people like you think we should think erodes any trust or confidence in you.

    The thing is – you fat, wasteful pleb people aren’t remotely positioned to decide what is right and wrong, or best or worst so by LYING repeatedly you have undermined any point there was to having you. You’ve made yourselves redundant.

    It is your complicit silence over things like the systematic and industrialised raping and pimping of little girls all over the UK that has prevented it being solved. If you work for the media responsible for this, then YOU are responsible. YOU failed to make the public aware. YOU failed to alert politicians. YOU failed to hold police to account. This was YOU.

    If you TELL THE TRUTH – regardless if you think it is good or bad, then you can never be judged badly, and you don’t need to be right or wrong, and the correct path will always be found. You people are so detached, so isolated. Like flabby cats in the middle of shropshire – idle and untested, proud of yourselves for nothing. Occasionally killing a small animal and ignorant to the complexity of the world around you that dishes easy food out for you every day.

    The country has been put in its most dangerous in living memory and will very possibly never recover- not to be a communist utopia… that isn’t going to happen, it was already as close to perfect as any country before has ever been, with 1000’s of years of evolution and struggle behind it… it will become a back water. Like south america, useless, struggling, aspirational but unfulfilled, because people like you LIED about the truth.
    Now islam has grown into a toxic embedded network that will be almost impossible to fix, because YOU failed in your ONLY duty – to protect minority groups – women, gays, athesists etc. – you have sold out 2 million women across the UK who live in hell, forced to dress a certain way, beaten if they ‘look’ at a man, terrorised not to lose their virginity or speak to men, unable to imagine not following an ordained religion. You SHOULD as feminists, and homosexual allies and free-religion enthusiasts have insisted on your liberal rights for everyone, but you abdicatd for a easy, grubby, life. SHAME on you. Shame on your f***ing heads you liberal wasters. You have enjoyed all the freedom and protection in the world to bring you your kushy, middle-class existential-questioning mediocre existences, and you have offered NONE of it back to people all around you that were born without your luxury. Shame on you, I can’t tell you how the rest of the country despises you.

  2. Your newsstand image is looking a little dated with ‘The Independent’ making an appearance – its final print edition appeared at the end of March 2016. However, thanks for all the excellent articles.

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