Future Publishing has redesigned What Mountain Bike and Mountain Biking UK.
What Mountain Bike has expanded its team and increased its frequency following growing demand from commuters and leisure riders.
It launched as a quarterly in spring 2000 and increased its frequency 18 months later to bimonthly. As of the spring 2003 issue (on sale 3 April), it will go monthly.
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The original A5 cover shot is now 40 per cent bigger, the logo has changed and pagination has increased by 30 pages to 196.
The team has been expanded with the appointment of new art director Rodney Dive, senior art editor Trevor Gilham, production editor Pete Travers and staff writer Matt Skinner.
What Mountain Bike intends to boost its coverage of biking holidays and routes in Scotland and Wales, where there is growing interest. Editorial will continue to feature tests, trails and riding but the new look will include more routes, more places to ride and a special pull-out section with a detailed list of off-road rides and Ordnance Survey maps. The back section has also undergone changes, with a new 25-page buyers guide.
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Managing editor Richard Howat said the aim was to attract older readers who may have been scared off by MBUK’s more adventurous coverage. “We think there are a lot of people out there who are a little bit older and don’t want to see people jumping down cliffs and over bus stops.” The new-look MBUK is due to hit news-stands next month. Howat said parts of it, such as the ‘workshop’ section, had changed as well as the cover.
By Ruth Addicott
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