The circulation of gadget magazine Stuff fell by more than a quarter in the last six months of 2018 – the biggest drop in the men’s magazine market.
Stuff’s circulation plunged by 27 per cent year-on-year between July and December last year following its sale to Kelsey Media, according to the latest ABC figures.
- November 14, 2019
- October 17, 2019
- September 12, 2019
The now-defunct Shortlist recorded the highest circulation among men’s magazines, shifting an average of 503,271 copies – all free – per issue.
Scroll down for full men’s magazine ABC figures
Men’s Health also took a double-digit hit to its circulation, which fell by 16 per cent year-on-year.
The circulation of GQ and Esquire were also down by 4 and 6 per cent respectively.
But, free men’s magazines The Jackal and Square Mile both saw growth, with T3 also up year-on-year.
Men’s magazine circulation figures for July-Dec 2018 (ABC):
|Publication||No. of issues||ABC total (average per issue)||Year-on-year ABC total % change||Bulks||Free|
|The Jackal FREE||4||100,026||1%||100,026|
|Square Mile FREE||5||59,353||1%||59,353|