Life after Kamal Ahmed and Will Lewis: The News Movement ‘set to reach profitability in 2025’
How the Gen Z-focused social-first brand has managed to avoid relying on platforms for revenue.
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Media Business
News Corp has begun legal moves against ‘AI aggressors’, CEO reveals
News media revenues at News Corp were down 4% in the year to June 2024.
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Sun, Mail, Mirror, Express and Independent roll out ‘consent or pay’ walls
The publishers are charging between £1.99 and £4.99 monthly for cookie-less access to their sites.
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Reach reports first digital revenue growth since 2022
On digital programmatic ad revenue it is “too early to call this a recovery, but the early indicators are positive”.
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Future expands branded content goals with dedicated studio
Future’s growth acceleration strategy last year pledged to increase its branded social media content.
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Informa to buy Cannes Lions owner Ascential as it reveals price of AI deals
Deal confirmed as Informa’s half-year results show revenue growth of 11% and underlying profits up 19%.
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Google cookie U-turn could be another meteor heading for publishers
News publishers have been urged to continue their transition towards first-party data strategies.
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Why Guardian has expanded paid content offering with launch of recipe app Feast
Chief supporter officer Liz Wynn said the more subscribers engage, the more they stick around.
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