Research, personalisation and automation: What AI can do for publishers
Former Sun digital development director Paul Hood explains what AI can do for publishers.
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How publishers can avoid affiliate marketing pitfalls and find new revenue
PA Media lifestyle editor Prudence Wade on affiliate marketing content for publishers.
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How publishers can harness five key benefits of branded content
New report from Avid Collective details five key benefits of branded content for publishers.
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Trust, quality and data: Key ad revenue themes for publishers in 2024
VP for revenue at Brand Metrics Kristen Friesen on what she learned at Press Gazette’s New York Media Strategy Network.
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Ad-blockers mean publishers missing out on ad revenue from one in five readers
Publishers warned about scale of ‘dark traffic’ – unmeasured and therefore unmonetised audience.
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Google search change hits publisher Black Friday e-commerce revenue
Likes of Forbes, AP News, CNN, Fortune and the Wall Street Journal affected by site reputation abuse update.
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How publishers can use branded content to grow advertising revenue
UK publishers not making the most out of branded content says co-founder of Avid Collective Tom Gunter
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Open web group says Google Sandbox ‘governance framework’ lets it ‘mark its own homework’
Google has proposed implementing consultation periods and appeals processes around its Privacy Sandbox tech.
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